Most businesses see the importance of media planning and placement, but are limited by budgets. We understand that, and have the expertise to pinpoint where to buy and where to spend your media budget. It is not just what you buy—it is also what you don’t buy. We specialize in determining where your media dollars should be spent to maximize the most effective results in your bottom line.
In addition, INTRAWAY analyzes media data, including Nielsen ratings and Reportbrain to create a strong media plan to reach your target audience for the lowest possible cost. Our goal is to get your message to the right people, at the right time, for the right price.
After identifying specific marketing objectives, INTRAWAY will make recommendations and participate in the implementation of precise strategies to reach those objectives. We provide media services including media strategy, planning, negotiation, media placement, schedule monitoring, work and process all co-op or corporate media requirements, develop mailing lists and monthly email blasts. We also produce and distribute press releases on a regular basis, and recommend community public service options. INTRAWAY focuses and has expertise in the coordination of internal promotions with vendors and the media.
Media Planning & Placement
in Marketing Communication